It is every beach-lover's vacation fantasy: waking up to stretches of silky white sand and an azure ocean just outside your hotel room. Nothing between sun bathing and lazy-day lounging but a few paces in flip-flops.
That sumptuous vision can turn into a nightmare if the vaunted beachfront lodging, so idyllic-looking on the hotel website, turns out to be a room facing a concrete swath of furiously-trafficked roadway, with the ocean on the other side of the obstacle course.
So, how do unsuspecting travelers, who often pick vacation spots based on nothing more than enticing images on hotel websites and brochures, weed out the imposters from the real thing?
One answer might be The Beachfront Club, a newly-launched website that promises to help beach junkies avoid such marketing traps. The site, found at http://www.thebeachfrontclub.com, provides lists, maps, photos and descriptions of "hotels right on the beach. no exception."
To qualify for inclusion, hotels must pass the "no-traffic" test: no roads or vehicle traffic between guest rooms and the beach or the water. A hotel perched on a hillside bluff still aces the test; one with beach access blocked by buildings or busy roads would not.
Still in its beta stage, The Beachfront Club has listings for about 6,500 "true beachfront" hotels in every corner of the world, with another 1,000 mapped. The site's creators, former travel photographer John Everingham and veteran hotelier Chris Ryan, plan eventually to increase that number to 10,000.
The hotels, rated according to a four-star ranking and four-dollar-sign pricing system, range from exclusive luxury resorts to modest bungalows on the sand.
Visitors to the site can browse hotels by continent, country, and region using drop-down "destinations lists" menus, locator maps or simply by typing a location into the search engine. Clicking on the menu or a regional map zooms in further on the satellite map, allowing future travelers to compare each hotel's proximity to the water.
Planning a jaunt to Asia? The Beachfront Club inventory includes 1,342 beachside hotels from which to choose. A tap on the map or on the destination menu winnows the selection to country-specific lists: 900 hotels in Thailand, 144 in Indonesia, 122 in Malaysia, 66 in Vietnam.
Narrow the search to Thailand, and up pops Mom Tri's Boathouse, located on the soft, white sand of Kata Beach in Phuket. The detailed hotel overview offers a guide to wining (the Mom Tri's has one of the top wine cellars in Thailand), dining (The Boathouse Wine & Grill features a beachfront terrace), and a break-down of "on the beach" ambience and activities (sunsets, snorkeling, and scuba-diving).
Prefer a stateside retreat? There are 811 hotels listed in the mainland United States and Hawaii, including the Pier House Resort and Caribbean Spa in Key West. The resort, which earned a four-star, three-dollar-sign rating, is positioned on a white sand beach overlooking the Gulf of Mexico.
There also is a "top-optional sunning area" — for those beach-hungry travelers who really want nothing but flip-flops between themselves and the sand.
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